For the promotion of their third season, the cast of ABC's Happy Endings farcically followed suit with the somewhat bizarre trend of featuring a television series' ensemble cast posing together in bed.
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| Cast of ABC's Happy Endings (2012) |
Whether nude, fully clothed or a combination of both (
oddly portrayed in the 1994 Friends poster below) number of things could be communicated through this type of campaign (
the obvious being sex, youth and boundlessly undefined intimacy and companionship). It's also a convenient way to squeeze everyone into frame...
Whenever I notice this theme, I just think of
Paul Mazursky's progressive, ultra-"swinging" '60s film
Bob & Carol & Ted & Alice and it's famous image of the cast (
two sets of couples played by Elliot Gould, Natalie Wood, Robert Culp and Dyan Cannon)
naked and in bed with the tagline:
"Consider the Possibilities".
Here are some examples of this odd trend from various television campaigns throughout the past decade:
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| Friends (1994) |
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| Gossip Girl (2007) |
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| One Tree Hill (2003) |
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| Queer as Folk (2000) |
-MTK
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