#10: ON THE ROAD (MIRRORING RUCHSA)

In the teaser and trailer promotion of Walter Salles anticipated film adaptation of Jack Kerouac's On the Road, the film's rugged, mid-century Americana visuals and graphically pounding taglines comparably echo artist's Ed Ruscha's tribute to Kerouac in his 2009 exhibition, "On the Road".

In the trailer, the photography captures the dreamy, effervescent hues that lightly glaze the retro-inspired photography and graphic artwork that is thematically interpreted through Ruscha's series of paintings.  Featuring stiff, simplistically modern font with each letter hinting of subtle opacity, the taglines and titles layer a backdrop of rustic landscapes and gravelly tones of blue, grays and yellowish gold.

See the parallels between the film's promotion (above) and Ruscha's work (below):

Ruscha's exhibit of "On the Road" was recently featured this past year in 2011 at the Hammer Museum in Los Angeles.  Visit their site to learn more about Ruscha and Kerouac's connected vision.

-MTK